Taking care of business, the Cattani way
Success found in quality control and social responsibility
What makes a good business? Augusto Cattani respects traditional elements of success but says nothing matters more than people.
Mr Cattani is the dental suction and compression equipment pioneer who founded the Cattani company in Parma, Italy, 50 years ago. He is still involved as President, while one of his sons, Ennio, is in charge of day-to-day business.
Ethics and family values are Cattani's statement to the world
Cattani head Augusto Cattani found the key to success in quality control and social responsibility.
The fact that Cattani remains a family concern reveals much about the company's ethics and values wherever it has a presence.
What makes a good business? Augusto Cattani respects traditional elements of success but says nothing matters more than people.
Mr Cattani is the dental suction and compression equipment pioneer who founded the Cattani company in Parma, Italy, 50 years ago. He is still involved as President, while one of his sons, Ennio, is in charge of day-to-day business. The fact that it remains a family concern reveals much about Cattani ethics and values.
Cattani sells to more than 60 countries, among them Australia and New Zealand, where another family, the Clarks, have been serving dentists under the banner of Cattani Australia for more than 30 years. Founder and now Chairman Bill Clark is still a regular presence at company headquarters in Melbourne, while daughter Allison is a Director.
When Mr Cattani established Cattani in 1967, he wanted to build a successful surgical suction company serious about quality management. He also wanted to build a company that took its social responsibilities seriously and that people were proud to work for. Every decision since then has been based on that principle.
“The social role of the company has always been foremost. Those who only work to earn money, and for whom earning money is the main purpose of their work, are in a different line of work to me.”
Mr Cattani believes his company’s over-arching aims have been achieved by its focus on quality. “All this painstaking care for our work, and all the special equipment we use, make for costs that are very high, but they are justified by the results.
The dental world envies us for our quality and achievements, and we have done it all with a level of enthusiasm and passion that has only rarely taken financial aspects into account.”
Cattani Australia follows the Cattani Italy example but that doesn't mean it waits for guidance. The most recent demonstration of this is the creation of the Cattani After Care Programme.
This scheduled mechanical service programme for dentists has only just been launched and is Cattani Australia’s way of ensuring that quality extends to making sure dental practices and labs get the maximum possible performance and life out of their Cattani equipment. That involves an enhanced, transparent service relationship between end users and our dealer technicians, based on specific annual servicing using our range of Service Kits. The result will mean even more reliability and optimal performance, a smooth-running business and greater customer satisfaction. For as Mr Cattani says, “their satisfaction is my highest aim”.
It's an opinion strongly shared by Cattani Australasia founder and chairman Bill Clark, pictured here with a selection of Cattani After Care Service Kits.
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